Wednesday, 27 February 2013

Social Media: Individual Expression vs Mass Conformity

When it comes to thinking about social networks there is the masive debate about whether or not they are to provide a platform for individual expression or if their popularity is simply down to mass conformity.

Social Media can be viewed with a wide variety of interpretations and definitions dependind on it’s function. It is a medium for individual expression as well as a platform which is characterised by mass conformity. Both of these are inevitably linked to each other, in fact, nowadays, many people will join social networking sites in order to comply with the masses, as there is a constant fear of “missing out”. Every form of social media allows the individual to create their own user profile, which is arguably promoting individual expression.The profiles provide the ability to control the ways in which others see you by manipulating the material you post in order present yourself. It is evident to us that both individual expression and mass conformity come hand in hand as you cannot have one without the other. An example that can be compared this dilemma to is clothing; although we want to express our individuality we still conform to the latest fashions to a certain extent.

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